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future health 100

Medium
#52
James M.O. Rubin
CEO
Tenzing Health
San Antonio

Innovation:

Licensed anesthesiologist and serial entrepreneur. His first company, Medical Present Value helps doctors manage the reimbursement process. Another, PTRx, is a prescription benefit manager; includes mailorder drug fulfillment for members. His current project is like a cooperative for individuals in or out of plans. Tenzing Health seeks to give a collective of consumers the scale to negotiate for the specific programs they want from their doctors, clinics or local hospitals. We see it as a valiant attempt to circumvent the command-and-control wielded by insurance plans. Name derives from the famed Nepalese sherpa who ascended Everest with Hillary in 1953. Has a companion service for doctors called Ascend. Read more about Tenzing in our Weekly Digest.


"We want to serve solo consumers who would otherwise have little influence on the market. By bringing them together as a community with Tenzing, they become 'the invisible hand.' Since patients are the source of all healthcare dollars, gravity is moving in our direction anyway. Providing the agency service is just a important facilitating step along the way to the market finding a new equilibrium, where the patients are in the middle of the system."

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