Collaborative health and wellness platform. A programmer famous for his contributions to computing tools like graphical web browsers, databases and spreadsheets, after 25 years Bosworth quit "building Lego blocks for adults" at shops like Microsoft and BEA Systems (now Oracle), to focus on "something more salutary." He briefly headed Google Health, but left this year to found KEAS, a web-based service that aims to help consumers stay abreast of their health with "actionable" information. (Bosworth won't say more now, but look for further details in an upcoming Weekly Digest.) Sophisticated programming powers KEAS, but its big value-add is also its simplest feature: graphical presentation of your health status, in color-code. Red, yellow, or green. Helpful is, as simple does. KEAS launches this fall.

"We know that if we don't get people to take more responsibility of their health, and more the routine things out of the doctor's office, we're not going to solve this problem no matter what we do or how much we spend. To do this, we also need to leverage the Internet (we're the only industry that hasn't), but PHR is a term that should never have been invented. People don't want to just look at their raw health data and try to play doctor. What they want is to stop feeling worried and afraid. We will help people understand if they are 'red, yellow or green.' If you are not well, we will help you get to 'green', and most important, we will then help you stay green."