future health 100
Innovation:
Portable self-testing kits. Like many other innovations chronicled in this list, BioIQ was inspired by a misfortune. Bellante's cofounder lost his father to diabetes, a loss that Raja Jindal believes could have been easily avoided if disease-prevention and detection was a priority in our health system. It's not, and it won't be any time soon. So BioIQ has developed a series of easy-to-use test kits, and other online diagnostic tools that, at a minimum, increase customers' odds of detecting diseases such as colorectal cancer and high cholesterol -- in addition to diabetes. A goal of BioIQ is to inspire and empower consumers who are not now engaged in wellness -- or who are simply too busy to go to the doctor -- with convenient opportunities to become more active in their healthcare. It's unclear whether consumers are ready for self-testing but BioIQ makes it easy for them to try it on for size. With less than $70, ordering an A1/c diabetes test is as easy as buying a book off of Amazon.com. Tests for thyroid disorder, kidney disease and osteoporosis are coming.
To socaltech.com:
"We decided to create a system for individuals who were not engaged with the health system, and provide them with the tools, technology, and the medical information out there, and take it to them in a way that they are used to be marketed to, as with any consumer product."