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future health 100

Medium
#74
Paul Baker
CEO
Visible Productions
Fort Collins, CO

Innovation:

Health animation.  Animation has been used for years in med schools for simulation and by surgeons in ORs. Listee #14 Wennberg is DVDs to share complex medical information with patients. Baker's Visible Productions is to health animation what Pixar was to cartoons. These are colorful, precise, 3D-digital representations of anatomical structures, entire biological systems and medical procedures. It's Fantastic Voyage, anatomically correct. This is a quality improvement: Better understanding helps everyone, and Visible makes medical knowledge attainable to lay people with ease and speed. The stuff is expensive (law firms are a client base), but Visual's work is finding its way to the public through Discovery's HowStuffWorks, and by Dr. Oz, who has used it on Oprah. Check out the angioplasty clip.

"A picture is worth a 1,000 words."  

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