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future health 100

Medium
#62
Barbara Lubash
Co-founder & Managing Director
Versant Ventures
Menlo Park, CA

Innovation:

Risk capital. Co-founded Versant Ventures with Ross Jaffe in 1999. An early supporter of healthcare services and IT. Portfolio companies now include RedBrick Health, an outsourcer of employee wellness programs founded by #31 Kyle Rolfing, and CodeRyte, which uses natural language processing to automate the burdensome process of diagnostic coding for physicians. Also Skylight (interactive communication for hospital rooms), Advanced ICU (telemedicine for community hospitals), and Titan (surgical centers). Earlier in her career, Lubash held executive roles at health plans, and managed one of the first electronic medical records installations in the U.S. for Harvard Community Health Plan. She was recently named a director of the California HealthCare Foundation.

Speaking to BNET on succeess with healthcare IT:

"[It] depends less on innovative technology than on convincing customers your product offers real value."

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