Blending sustainability with healthcare. By now you've probably read about how Werbach, the one-time president of the Sierra Club (its youngest ever), who left behind left-wing environmentalism to force change on corporate America, from the inside. He began consulting to Wal-Mart and slowly helped the retailer remake its external, and external, image from "Earth offender" to a leader of green thinking. He used programs like Personal Sustainability Project (PSP), which included individual wellness initiatives by Wal-Mart associates. Not long after, the global advertising firm, Saatchi & Saatch, acquired Werbach's consulting firm, Act Now. Today, Werbach is using his new platform, Saatchi & Saatchi S,  to promote initiatives that strive for a more holistic kind of sustainability. He calls it a "blue" campaign. A central tenant: health for the planet must start with wellness for humans. (The extra "S" stands for sustainability.) Clients include Kaiser Permanente and WellPoint. As always Werbach is an agitator for change. We like that Werbach is pushing this inter-disciplinary thinking, since approaching change from more than one vantage point also offers his audience more than one opportunity to embrace it; where revamping a healthcare plan seems too daunting, personal sustainability programs can offer an easier point-of-entry to the path toward transformative innovation. 

"Our purpose is nothing short of building a world full of happy people contributing to a healthy planet."